Who We Are

Hi, we're Mallory and Madison!

We have been Best Friends for over a decade (we know crazy)! Sincerely Yours Bookstore started as a joke in 2023. Like “what is we opened a bookstore how crazy would that be”. One thing about us is we take jokes to far and this was one of them. Our “Little Business” finally came to life when we opened on March 8th 2025.

Through Sincerely Yours, we have not only created a cute pink bookstore but, we created a community space where you can meet new people and bond over shared interests.

Its been such a fun journey and we are so grateful for the friends we’ve made along the way. We cant wait to see what the future holds for SYB!!!

Sincerely Yours,
Mallory & Madison

A woman with brown hair, wearing a pink and white striped shirt, smiling in front of bookshelves filled with colorful books in pink, purple, green, and other colors at a bookstore.

Young woman with dark hair wearing a brown sweater and pink dress standing in front of bookshelves filled with pink, purple, and white books, and a pink sign saying 'Madison'.